The air force is ready to respond. Anytime. Anywhere /

The purpose of this case is to demonstrate understanding of the role played by interactive advertising and digital media in appealing to a young target audience. The case study deals with the Australian Defence Force (ADR) and a recent award winning recruitment campaign: "Anytime, Anywhere"...

Full description

Bibliographic Details
Main Author:	McCarthy, Breda (Author)
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	[London] : SAGE, 2016.
Series:	SAGE knowledge. Cases.
Subjects:	Airmen > Recruiting > Case studies. Advertising > Case studies. Electronic books.
Online Access:	Connect to the full text of this electronic book

Internet

Connect to the full text of this electronic book

Available Online

Holdings details from Available Online
Call Number	Status	Get It
Call Number:		HF5823

HF5823	Available