Haircare : hygiene or high fashion? /

The example of the haircare industry is used here to illustrate how economy affects customers' choices, pointing out that customer loyalty prevails even in the middle of a recession.

Bibliographic Details
Main Author: Masterson, Rosalind (Author)
Corporate Author: Sage Publications
Format: eBook
Language:English
Published: [London] : SAGE, 2016.
Series:SAGE knowledge. Cases.
Subjects:
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Call Number: HF5415.34
 
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