We must learn to innovate! : change (and shock) in a consumer packaged goods company /

Larry is a Director of Strategic Accounts and Business Development at Newton, a manufacturing company that has been distributing packaged goods in a mass market for more than a hundred years. Recently, Larry has been asked to work with the company's CEO and a lead consultant to re-organize the...

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Bibliographic Details

Main Authors:	Fyke, Jeremy P. (Author), Fyke, G. Alan (Author)
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	[London] : SAGE, 2016.
Series:	SAGE knowledge. Cases.
Subjects:	Organizational change > Case studies. Organizational behavior > Case studies. Electronic books.
Online Access:	Connect to the full text of this electronic book