Who's making the decisions at Livingston University? /

Livingston University must undertake a rebranding campaign to better position itself among other competitors and prospective students. Part of the task is to renew its current ineffective website and market the school's interdisciplinary programs and research opportunities. The university hires...

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Bibliographic Details
Main Author: Pampaloni, Andrea M. (Author)
Corporate Author: Sage Publications
Format: eBook
Language:English
Published: [London] : SAGE, 2016.
Series:SAGE knowledge. Cases.
Subjects:
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Call Number: HD66
 
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