Business-to-business marketing communications : value and efficiency considerations in recessionary times /

Bibliographic Details
Main Authors:	Rizomyliotis, Ioannis (Author), Konstantoulaki, Kleopatra (Author), Kostopoulos, Ioannis (Author)
Corporate Author:	ProQuest (Firm)
Format:	eBook
Language:	English
Published:	Cham, Switzerland : Palgrave Macmillan, [2017]
Subjects:	Industrial marketing. Communication in marketing. Business > Marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book

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