Branding : a very short introduction /
In this 'Very Short Introduction,' Robert Jones discusses the rising omnipresence of brands, and analyzes how they work their magic. He considers the incredible potency of brands as a commercial, social and cultural force, and looks at the many different kinds of brands that exist, from pr...
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Oxford ; New York :
Oxford University Press,
2017.
|
| Edition: | First edition. |
| Series: | Very short introductions.
|
| Subjects: |
| Summary: | In this 'Very Short Introduction,' Robert Jones discusses the rising omnipresence of brands, and analyzes how they work their magic. He considers the incredible potency of brands as a commercial, social and cultural force, and looks at the many different kinds of brands that exist, from products, services and artistic properties, to companies, charities, sports clubs and political parties. Defining what we mean by the word 'brand', he explores both the positive and negative aspects of brands. Finally Jones considers the business of branding, and asks whether the idea of brands and branding is starting to decline, or whether it has a long future ahead. |
|---|---|
| Physical Description: | 136 pages : illustrations ; 18 cm. |
| Bibliography: | Includes bibliographical references (pages 123-126) and index. |
| ISBN: | 9780198749912 0198749910 |