Branding : a very short introduction /

In this 'Very Short Introduction,' Robert Jones discusses the rising omnipresence of brands, and analyzes how they work their magic. He considers the incredible potency of brands as a commercial, social and cultural force, and looks at the many different kinds of brands that exist, from pr...

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Bibliographic Details

Main Author:	Jones, Robert (Author)
Format:	Book
Language:	English
Published:	Oxford ; New York : Oxford University Press, 2017.
Edition:	First edition.
Series:	Very short introductions.
Subjects:	Branding (Marketing) Brand name products.