What do campaigns do?

Professor Ken Goldstein explains that elections centre on the composition of the electorate and the loyalty of partisan groups. Campaigns focus on mobilizing voter turnout among groups likely to support their candidate, and on swaying the opinions of undecided but likely voters.

Bibliographic Details

Corporate Author:	Sage Publications
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	London, United Kingdom : SAGE Publications Ltd, 2016.
Series:	SAGE video tutorials.
Subjects:	Political campaigns. Nonfiction television programs. Internet videos.
Online Access:	Connect to this streaming video