Made to stick : why some ideas survive and others die /
Urban legends, conspiracy theories and bogus public health scares circulate effortlessly. Meanwhile, people with important ideas, business people, teachers, politicians, journalists and others, struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we i...
Full description
Bibliographic Details
| Main Authors: |
Heath, Chip
(Author),
Heath, Dan, 1973-
(Author) |
|---|
| Format: | Book
|
|---|
| Language: | English |
|---|
| Published: |
New York :
Random House,
[2008].
|
|---|
| Edition: | 2008 Random House, Inc., hardcover edition. |
|---|
| Subjects: | |
|---|