Strategic branding.
Strategic branding is arguably the most importance part of the discipline in both consumer and industrial markets. What brands are, how they are built, and their importance is covered.
| Corporate Author: | |
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| Format: | Video |
| Language: | English |
| Language Notes: | Closed-captions in English. |
| Published: |
London, United Kingdom :
SAGE Publications Ltd,
2016.
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| Series: | Strategic marketing ;
4. |
| Subjects: | |
| Online Access: | Connect to this streaming video |
| Summary: | Strategic branding is arguably the most importance part of the discipline in both consumer and industrial markets. What brands are, how they are built, and their importance is covered. |
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| Physical Description: | 1 online resource (1 video file (34 min., 38 sec.)) : sound, colour. |
| Audience: | Specialized. |
| ISBN: | 9781473981539 (streaming video) : |