Strategic branding.

Strategic branding is arguably the most importance part of the discipline in both consumer and industrial markets. What brands are, how they are built, and their importance is covered.

Bibliographic Details

Corporate Author:	Sage Publications
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	London, United Kingdom : SAGE Publications Ltd, 2016.
Series:	Strategic marketing ; 4.
Subjects:	Branding (Marketing) Nonfiction television programs. Internet videos.
Online Access:	Connect to this streaming video