Political marketing.
Professor Phil Harris explains the place of marketing in the political process. He highlights how politicians use the media to hone their image, how marketing has changed since the 1950s, and how marketing plays on the emotions of voters. He also stresses that more work is needed in candidate select...
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| Format: | Video |
| Language: | English |
| Language Notes: | Closed-captions in English. |
| Published: |
London, United Kingdom :
SAGE Publications Ltd,
2016.
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| Series: | SAGE video tutorials.
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| Subjects: | |
| Online Access: | Connect to this streaming video |
| Summary: | Professor Phil Harris explains the place of marketing in the political process. He highlights how politicians use the media to hone their image, how marketing has changed since the 1950s, and how marketing plays on the emotions of voters. He also stresses that more work is needed in candidate selection and regulation of political marketing. |
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| Physical Description: | 1 online resource (1 video file (13 min., 51 sec.)) : sound, colour. |
| Audience: | Specialized. |
| ISBN: | 9781473992337 (streaming video) : |