Political marketing.

Professor Phil Harris explains the place of marketing in the political process. He highlights how politicians use the media to hone their image, how marketing has changed since the 1950s, and how marketing plays on the emotions of voters. He also stresses that more work is needed in candidate select...

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Bibliographic Details

Corporate Author:	Sage Publications
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	London, United Kingdom : SAGE Publications Ltd, 2016.
Series:	SAGE video tutorials.
Subjects:	Marketing > Political aspects. Communication in politics. Nonfiction television programs. Internet videos.
Online Access:	Connect to this streaming video