Marketing synergy.

Professor Prasad Naik discusses synergy, one of the most abused and misunderstood concepts of marketing. He provides careful analysis and mathematical models to demonstrate how to properly achieve marketing synergy and get demonstrable results.

Bibliographic Details

Corporate Author:	Sage Publications
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	London, United Kingdom : SAGE Publications Ltd, 2016.
Series:	SAGE video tutorials.
Subjects:	Marketing. Nonfiction television programs. Internet videos.
Online Access:	Connect to this streaming video