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Leveraging thought leadership to penetrate the C-suite.

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Andre Lerman, marketing director at McGladrey (RSM US), discusses leadership and how to influence marketing. McGladrey ran the 'Manufacturing and Distribution Monitor,' a survey that researched different businesses and their success. Lerman discusses McGladrey as a company, the survey and...

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Bibliographic Details
Corporate Author: Sage Publications
Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: London, United Kingdom : SAGE Publications Ltd, 2016.
Series:SAGE video forum.
Subjects:
Leadership.
Marketing.
Nonfiction television programs.
Internet videos.
Online Access:Connect to this streaming video
Description
Summary:Andre Lerman, marketing director at McGladrey (RSM US), discusses leadership and how to influence marketing. McGladrey ran the 'Manufacturing and Distribution Monitor,' a survey that researched different businesses and their success. Lerman discusses McGladrey as a company, the survey and marketing strategies.
Physical Description:1 online resource (1 video file (36 min., 31 sec.)) : sound, colour.
Audience:Specialized.
ISBN:9781473990395 (streaming video) :