Leveraging thought leadership to penetrate the C-suite.

Andre Lerman, marketing director at McGladrey (RSM US), discusses leadership and how to influence marketing. McGladrey ran the 'Manufacturing and Distribution Monitor,' a survey that researched different businesses and their success. Lerman discusses McGladrey as a company, the survey and...

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Bibliographic Details

Corporate Author:	Sage Publications
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	London, United Kingdom : SAGE Publications Ltd, 2016.
Series:	SAGE video forum.
Subjects:	Leadership. Marketing. Nonfiction television programs. Internet videos.
Online Access:	Connect to this streaming video