American Marketing Association Annual Conference : customer centricity.

McDonald's Executive Fred Ehle gives a lecture at a marketing conference. He discusses how 'customer-centricity' approaches the same-old-same-old from a distinct angle.

Bibliographic Details

Corporate Author:	Sage Publications
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	London, United Kingdom : SAGE Publications Ltd, 2016.
Series:	SAGE video forum.
Subjects:	Marketing. Nonfiction television programs. Internet videos.
Online Access:	Connect to this streaming video