Marketing in emerging markets.

Professor Jagdish Sheth gives his perspective on marketing to emerging markets. He discusses the shortcomings of past international marketing efforts and makes several recommendations for marketing in emerging economies.

Bibliographic Details

Corporate Author:	Sage Publications
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	London, United Kingdom : SAGE Publications Ltd, 2016.
Series:	SAGE video experts.
Subjects:	Marketing > Developing countries. Nonfiction television programs. Internet videos.
Online Access:	Connect to this streaming video