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Co-creation.

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Professor Mary Jo Bitner outlines the concept of co-creation. She explains why the process increases both buy-in and satisfaction levels.

Bibliographic Details
Corporate Author: Sage Publications
Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: London, United Kingdom : SAGE Publications Ltd, 2016.
Series:SAGE video shorts.
Subjects:
Product management.
Branding (Marketing)
Customer relations.
Nonfiction television programs.
Internet videos.
Online Access:Connect to this streaming video
Description
Summary:Professor Mary Jo Bitner outlines the concept of co-creation. She explains why the process increases both buy-in and satisfaction levels.
Physical Description:1 online resource (1 video file (57 sec.)) : sound, colour.
Audience:Specialized.
ISBN:9781473988866 (streaming video) :