Co-creation.

Professor Mary Jo Bitner outlines the concept of co-creation. She explains why the process increases both buy-in and satisfaction levels.

Bibliographic Details

Corporate Author:	Sage Publications
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	London, United Kingdom : SAGE Publications Ltd, 2016.
Series:	SAGE video shorts.
Subjects:	Product management. Branding (Marketing) Customer relations. Nonfiction television programs. Internet videos.
Online Access:	Connect to this streaming video