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Creativity.

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Professor Gerard Tellis explains crowdsourcing. Companies used to rely on internal research and development departments, but using social media to crowdsource ideas leads to a wider variety of possibilities.

Bibliographic Details
Corporate Author: Sage Publications
Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: London, United Kingdom : SAGE Publications Ltd, 2016.
Series:SAGE video shorts.
Subjects:
Group decision making.
Business networks.
Human computation.
Nonfiction television programs.
Internet videos.
Online Access:Connect to this streaming video
Description
Summary:Professor Gerard Tellis explains crowdsourcing. Companies used to rely on internal research and development departments, but using social media to crowdsource ideas leads to a wider variety of possibilities.
Physical Description:1 online resource (1 video file (2 min., 16 sec.)) : sound, colour.
Audience:Specialized.
ISBN:9781473988750 (streaming video) :