Creativity.

Professor Gerard Tellis explains crowdsourcing. Companies used to rely on internal research and development departments, but using social media to crowdsource ideas leads to a wider variety of possibilities.

Bibliographic Details

Corporate Author:	Sage Publications
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	London, United Kingdom : SAGE Publications Ltd, 2016.
Series:	SAGE video shorts.
Subjects:	Group decision making. Business networks. Human computation. Nonfiction television programs. Internet videos.
Online Access:	Connect to this streaming video