Redskins football sponsorship.
Professor Lisa Delpy Neirotti outlines how the Redskins football team runs a successful sponsorship program. She also reflects on which of its practices can be applied to other businesses.
| Corporate Author: | |
|---|---|
| Format: | Video |
| Language: | English |
| Language Notes: | Closed-captions in English. |
| Published: |
London, United Kingdom :
SAGE Publications Ltd,
2016.
|
| Series: | SAGE video cases.
|
| Subjects: | |
| Online Access: | Connect to this streaming video |
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