Redskins football sponsorship.

Professor Lisa Delpy Neirotti outlines how the Redskins football team runs a successful sponsorship program. She also reflects on which of its practices can be applied to other businesses.

Bibliographic Details

Corporate Author:	Sage Publications
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	London, United Kingdom : SAGE Publications Ltd, 2016.
Series:	SAGE video cases.
Subjects:	Sports sponsorship. Washington Redskins (Football team) Nonfiction television programs. Internet videos.
Online Access:	Connect to this streaming video