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Redskins football sponsorship.

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Professor Lisa Delpy Neirotti outlines how the Redskins football team runs a successful sponsorship program. She also reflects on which of its practices can be applied to other businesses.

Bibliographic Details
Corporate Author: Sage Publications
Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: London, United Kingdom : SAGE Publications Ltd, 2016.
Series:SAGE video cases.
Subjects:
Sports sponsorship.
Washington Redskins (Football team)
Nonfiction television programs.
Internet videos.
Online Access:Connect to this streaming video
Description
Summary:Professor Lisa Delpy Neirotti outlines how the Redskins football team runs a successful sponsorship program. She also reflects on which of its practices can be applied to other businesses.
Physical Description:1 online resource (1 video file (5 min., 12 sec.)) : sound, colour.
Audience:Specialized.
ISBN:9781473988644 (streaming video) :