Market needs, win-loss analysis, and the buying process.

This chapter of AMA TV addresses distinctive approaches to data analysis. AMA looks for tools for evolving target marketplaces and forecasting customer purchasing habits to help marketers.

Bibliographic Details

Corporate Author:	Sage Publications
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	Chicago, IL : American Marketing Association, 2014.
Series:	AMA-TV.
Subjects:	Marketing research > Data processing. Nonfiction television programs. Internet videos.
Online Access:	Connect to this streaming video