US health care, data security, loyalties and brand consistency.

This episode of AMA TV covers three areas of customer interest: identity theft, loyalty incentives, and brand consistency. AMA investigates the history behind health care security breaches, then discusses how to maintain customer involvement with incentives and direct communication.

Bibliographic Details

Corporate Author:	Sage Publications
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	Chicago, IL : American Marketing Association, 2014.
Series:	AMA-TV.
Subjects:	Customer relations. Medical informatics > Security measures. Nonfiction television programs. Internet videos.
Online Access:	Connect to this streaming video