Tourism marketing, lead scoring, and consumerism.

AMA TV examines marketing practices in difficult situations, highlighting the actions of a marketing agency during the riots in London before the Olympic games. This episode also discusses maximizing resumes and the importance of happiness in campaigns.

Bibliographic Details

Corporate Author:	Sage Publications
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	Chicago, IL : American Marketing Association, 2011.
Series:	AMA-TV.
Subjects:	Marketing. Nonfiction television programs. Internet videos.
Online Access:	Connect to this streaming video