Eating habits, young entrepreneurs, and multicultural audiences.
This episode of AMA TV looks at the places marketers can effect change or make a misstep. Academic research acknowledges the suggestive power of advertising, requesting that "health choice" marketing be explored more, while other research demonstrates that multicultural campaigns have extr...
| Corporate Author: | |
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| Format: | Video |
| Language: | English |
| Language Notes: | Closed-captions in English. |
| Published: |
Chicago, IL :
American Marketing Association,
2012.
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| Series: | AMA-TV.
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| Subjects: | |
| Online Access: | Connect to this streaming video |
| Summary: | This episode of AMA TV looks at the places marketers can effect change or make a misstep. Academic research acknowledges the suggestive power of advertising, requesting that "health choice" marketing be explored more, while other research demonstrates that multicultural campaigns have extra pitfalls to avoid. |
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| Physical Description: | 1 online resource (1 video file (7 min., 4 sec.)) : sound, colour. |
| Audience: | Specialized. |
| ISBN: | 9781473986251 (streaming video) : |