Eating habits, young entrepreneurs, and multicultural audiences.

This episode of AMA TV looks at the places marketers can effect change or make a misstep. Academic research acknowledges the suggestive power of advertising, requesting that "health choice" marketing be explored more, while other research demonstrates that multicultural campaigns have extr...

Full description

Bibliographic Details

Corporate Author:	Sage Publications
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	Chicago, IL : American Marketing Association, 2012.
Series:	AMA-TV.
Subjects:	Marketing > Management. Market segmentation. Nonfiction television programs. Internet videos.
Online Access:	Connect to this streaming video