Analytics, market forecasting, marketing efficiency modeling, and customer dynamics.

This episode of AMA TV examines a new envisioning of the customer-oriented newsletter from King Arthur Flour. The humble newsletter becomes a full-featured newsstand magazine.

Bibliographic Details

Corporate Author:	Sage Publications
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	Chicago, IL : American Marketing Association, 2015.
Series:	AMA-TV.
Subjects:	Marketing > Management. Nonfiction television programs. Internet videos.
Online Access:	Connect to this streaming video