King Arthur Flour, market targeting and social media platorms.

This installment of AMA TV demonstrates how to turn a potential scandal into a positive and how to capture creative energy.

Bibliographic Details

Corporate Author:	Sage Publications
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	Chicago, IL : American Marketing Association, 2014.
Series:	AMA-TV.
Subjects:	Marketing > Management. Nonfiction television programs. Internet videos.
Online Access:	Connect to this streaming video