B2B blogging.

AMA TV looks at the focus and research of the New Heartland Group. The New Heartland Group has dedicated its energies to identifying the key traits of the midwestern United States and transforming this demographic into its own brand concept.

Bibliographic Details

Corporate Author:	Sage Publications
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	Chicago, IL : American Marketing Association, 2015.
Series:	AMA-TV.
Subjects:	Branding (Marketing) Consumer behavior. New Heartland Group. Nonfiction television programs. Internet videos.
Online Access:	Connect to this streaming video