Marketing research, methodologies, and teamwork.

AMA TV analyzes various approaches to data collection and marketing research. It also asks if brand loyalty and social media groups bias survey data, and if potential bias even matters.

Bibliographic Details

Corporate Author:	Sage Publications
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	Chicago, IL : American Marketing Association, 2012.
Series:	AMA-TV.
Subjects:	Marketing research. Nonfiction television programs. Internet videos.
Online Access:	Connect to this streaming video