Marketing strategy and tourism.

AMA TV explores the world of social media marketing. Guest speakers Dave Kerpen and Allison Talamantez explain that companies need to expand beyond only seeking "likes" on Facebook, and they discuss how to find a reputable champion to be a brand ambassador.

Bibliographic Details

Corporate Author:	Sage Publications
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	Chicago, IL : American Marketing Association, 2015.
Series:	AMA-TV.
Subjects:	Internet marketing. Social media. Nonfiction television programs. Internet videos.
Online Access:	Connect to this streaming video