Cover Image

Charity water, trends and brand imperatives.

AMA TV highlights an old brand with a new identity and a 21st century marketing campaign. Find out how Shinola plans to invigorate Detroit with a new line of American-made goods.

Bibliographic Details
Corporate Author: Sage Publications
Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: Chicago, IL : American Marketing Association, 2015.
Series:AMA-TV.
Subjects:
Branding (Marketing)
Nonfiction television programs.
Internet videos.
Online Access:Connect to this streaming video
Description
Summary:AMA TV highlights an old brand with a new identity and a 21st century marketing campaign. Find out how Shinola plans to invigorate Detroit with a new line of American-made goods.
Physical Description:1 online resource (1 video file (2 min., 57 sec.)) : sound, colour.
Audience:Specialized.
ISBN:9781473986633 (streaming video) :