Charity water, trends and brand imperatives.

AMA TV highlights an old brand with a new identity and a 21st century marketing campaign. Find out how Shinola plans to invigorate Detroit with a new line of American-made goods.

Bibliographic Details

Corporate Author:	Sage Publications
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	Chicago, IL : American Marketing Association, 2015.
Series:	AMA-TV.
Subjects:	Branding (Marketing) Nonfiction television programs. Internet videos.
Online Access:	Connect to this streaming video