Business relationships, happiness at work, and customer behavior.

It's often the small details and personal touches that make a business relationship. See how a hand-written letter to a client can establish a lasting personal bond.

Bibliographic Details

Corporate Author:	Sage Publications
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	Chicago, IL : American Marketing Association, 2013.
Series:	AMA-TV.
Subjects:	Customer relations > Management. Nonfiction television programs. Internet videos.
Online Access:	Connect to this streaming video