Small businesses, digital resumes, customer intimacy, and data collection.

This episode of AMA TV celebrates small business. Even big business gets involved as American Express launches its OPEN program and sponsors Small Business Saturday throughout North America.

Bibliographic Details

Corporate Author:	Sage Publications
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	Chicago, IL : American Marketing Association, 2012.
Series:	AMA-TV.
Subjects:	Small business marketing. Nonfiction television programs. Internet videos.
Online Access:	Connect to this streaming video