Panel interviews, marketing theory, and goodwill efforts.
In this episode, AMA TV examines two social aspects of marketing. First is a demonstration of how social media marketing isn't really free, followed by research that explains the actual consumer response to social responsibility campaigns.
| Corporate Author: | |
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| Format: | Video |
| Language: | English |
| Language Notes: | Closed-captions in English. |
| Published: |
Chicago, IL :
American Marketing Association,
2012.
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| Series: | AMA-TV.
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| Subjects: | |
| Online Access: | Connect to this streaming video |
| Summary: | In this episode, AMA TV examines two social aspects of marketing. First is a demonstration of how social media marketing isn't really free, followed by research that explains the actual consumer response to social responsibility campaigns. |
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| Physical Description: | 1 online resource (1 video file (7 min., 6 sec.)) : sound, colour. |
| Audience: | Specialized. |
| ISBN: | 9781473986305 (streaming video) : |