Panel interviews, marketing theory, and goodwill efforts.

In this episode, AMA TV examines two social aspects of marketing. First is a demonstration of how social media marketing isn't really free, followed by research that explains the actual consumer response to social responsibility campaigns.

Bibliographic Details

Corporate Author:	Sage Publications
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	Chicago, IL : American Marketing Association, 2012.
Series:	AMA-TV.
Subjects:	Marketing > Social aspects. Nonfiction television programs. Internet videos.
Online Access:	Connect to this streaming video