Cover Image

Disneyland and customer satisfaction.

This installment of AMA TV tells the story of a bank that wanted to showcase bamboo, and the message relayed by its marketing effort. The story demonstrates how a meaningful message can bring customers to the door.

Bibliographic Details
Corporate Author: Sage Publications
Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: Chicago, IL : American Marketing Association, 2015.
Series:AMA-TV.
Subjects:
Marketing.
Consumer satisfaction.
Nonfiction television programs.
Internet videos.
Online Access:Connect to this streaming video
Description
Summary:This installment of AMA TV tells the story of a bank that wanted to showcase bamboo, and the message relayed by its marketing effort. The story demonstrates how a meaningful message can bring customers to the door.
Physical Description:1 online resource (1 video file (4 min., 32 sec.)) : sound, colour.
Audience:Specialized.
ISBN:9781473986657 (streaming video) :