Disneyland and customer satisfaction.

This installment of AMA TV tells the story of a bank that wanted to showcase bamboo, and the message relayed by its marketing effort. The story demonstrates how a meaningful message can bring customers to the door.

Bibliographic Details

Corporate Author:	Sage Publications
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	Chicago, IL : American Marketing Association, 2015.
Series:	AMA-TV.
Subjects:	Marketing. Consumer satisfaction. Nonfiction television programs. Internet videos.
Online Access:	Connect to this streaming video