Long-term strategy development and networking.
This episode of AMA TV targets the generation gap and applies marketing research to millennials. Finding out the passions, dislikes, and fears of a generation can guide marketers and manufacturers to offer products that customers want and need.
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| Format: | Video |
| Language: | English |
| Language Notes: | Closed-captions in English. |
| Published: |
Chicago, IL :
American Marketing Association,
2015.
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| Series: | AMA-TV.
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| Subjects: | |
| Online Access: | Connect to this streaming video |
| Summary: | This episode of AMA TV targets the generation gap and applies marketing research to millennials. Finding out the passions, dislikes, and fears of a generation can guide marketers and manufacturers to offer products that customers want and need. |
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| Physical Description: | 1 online resource (1 video file (3 min., 44 sec.)) : sound, colour. |
| Audience: | Specialized. |
| ISBN: | 9781473986671 (streaming video) : |