Long-term strategy development and networking.

This episode of AMA TV targets the generation gap and applies marketing research to millennials. Finding out the passions, dislikes, and fears of a generation can guide marketers and manufacturers to offer products that customers want and need.

Bibliographic Details

Corporate Author:	Sage Publications
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	Chicago, IL : American Marketing Association, 2015.
Series:	AMA-TV.
Subjects:	Marketing research. Nonfiction television programs. Internet videos.
Online Access:	Connect to this streaming video