PepsiCo, marketing opportunities, and creativity.
This chapter of AMA TV focuses solely on content marketing. Should marketers create one master "content bible" as a point of reference? When are the right times to use content marketing?
| Corporate Author: | |
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| Format: | Video |
| Language: | English |
| Language Notes: | Closed-captions in English. |
| Published: |
Chicago, IL :
American Marketing Association,
2015.
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| Series: | AMA-TV.
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| Subjects: | |
| Online Access: | Connect to this streaming video |
| Summary: | This chapter of AMA TV focuses solely on content marketing. Should marketers create one master "content bible" as a point of reference? When are the right times to use content marketing? |
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| Physical Description: | 1 online resource (1 video file (5 min., 1 sec.)) : sound, colour. |
| Audience: | Specialized. |
| ISBN: | 9781473986688 (streaming video) : |