PepsiCo, marketing opportunities, and creativity.

This chapter of AMA TV focuses solely on content marketing. Should marketers create one master "content bible" as a point of reference? When are the right times to use content marketing?

Bibliographic Details

Corporate Author:	Sage Publications
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	Chicago, IL : American Marketing Association, 2015.
Series:	AMA-TV.
Subjects:	PepsiCo, Inc. Marketing. Nonfiction television programs. Internet videos.
Online Access:	Connect to this streaming video