E-readers, analytics, and big data.

In this chapter, AMA TV takes a look at book publishing and graduate school in the 21st century. Book publishers take data analysis to the ebook market, and AMA shares tips on how to pick the best graduate program for you.

Bibliographic Details

Corporate Author:	Sage Publications
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	Chicago, IL : American Marketing Association, 2013.
Series:	AMA-TV.
Subjects:	Books > Marketing. Consumer behavior. Marketing > Vocational guidance. Marketing. Nonfiction television programs. Internet videos.
Online Access:	Connect to this streaming video