Pricing, elevator pitches and handheld devices.

AMA TV takes time to discuss brand management pricing strategies and the benefits of search engine optimization. Additionally, marketing pros offer tips on mastering an 'elevator pitch'.

Bibliographic Details

Corporate Author:	Sage Publications
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	Chicago, IL : American Marketing Association, 2012.
Series:	AMA-TV.
Subjects:	Pricing. Branding (Marketing) Marketing. Nonfiction television programs. Internet videos.
Online Access:	Connect to this streaming video