Under Armor, the LGBT community, and personal brands.

This episode of AMA TV discusses the potential of marketing to non-traditional communities. AMA examines the campaign Under Armor, which was tailored to female athletes, and looks at opportunities in LGBT markets.

Bibliographic Details

Corporate Author:	Sage Publications
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	Chicago, IL : American Marketing Association, 2013.
Series:	AMA-TV.
Subjects:	Under Armour (Firm) Sport clothes > Marketing. Sexual minorities. Marketing. Nonfiction television programs. Internet videos.
Online Access:	Connect to this streaming video